Whispers in the Night:
Wong Kar Wai’s Poetic Vision of Love
(Editorial)
(Branding)
(Visual Identity)
Saddle-stitch booklet
3.6 × 8.45 in.
40 pp.
Wong Kar Wai’s Poetic Vision of Love
(Editorial)
(Branding)
(Visual Identity)
Saddle-stitch booklet
3.6 × 8.45 in.
40 pp.
2024
This project features a catalog design and branding for an imaginary exhibition at Hong Kong's M+ art museum︎︎︎, focusing on Wong Kar Wai, a Hong Kong-based film director. The exhibition includes three of Wong's films: Days of Being Wild, In the Mood of Love, and 2046, which depict a journey through the complexities of love and relationships, from the wild and reckless to the restrained and unspoken.
This project features a catalog design and branding for an imaginary exhibition at Hong Kong's M+ art museum︎︎︎, focusing on Wong Kar Wai, a Hong Kong-based film director. The exhibition includes three of Wong's films: Days of Being Wild, In the Mood of Love, and 2046, which depict a journey through the complexities of love and relationships, from the wild and reckless to the restrained and unspoken.
The brand identity is inspired by the romantic and enigmatic essence of Wong Kar Wai’s films. A formal script typeface︎︎︎ has been chosen to evoke a sense of timeless romance and mystery, complementing the themes of love and longing present in his work. The color palette, dominated by red and black, symbolizes passion, romance, and the intense emotions that define Wong Kar Wai’s cinematic style.
The catalog is designed in a landscape format, mirroring the cinematic nature and widescreen aspect ratio of film. Each of the three featured films is accompanied by an introduction, detailed film information, and a curated selection of screencaps. These screencaps not only capture the visual poetry of Wong Kar Wai’s storytelling but also harmonize with the catalog’s horizontal layout, offering readers an immersive experience.
The catalog is designed in a landscape format, mirroring the cinematic nature and widescreen aspect ratio of film. Each of the three featured films is accompanied by an introduction, detailed film information, and a curated selection of screencaps. These screencaps not only capture the visual poetry of Wong Kar Wai’s storytelling but also harmonize with the catalog’s horizontal layout, offering readers an immersive experience.
ADVISED BY Claudia Brandenburg